Are You Building Something… From Nothing? Where does a stock photography business come from? Actually, since there’s no textbook or college course on how to enter and survive in a stock photography business, it’s essentially your own creation. Like making a photograph or creating a painting, your stock photo business comes from inside of you. All you need to keep it going is your desire and your skills. A personal, independent photo marketing business is something you start from nothing and build piece by piece. A good example of something from nothing is the old tyme radio commercial.
Direct advertising in those days was prohibited by law. Radio station WEAF in New York aired the first commercial in the history of radio in August, 1922. It was for an apartment complex in the suburbs of New York. .M. Blackwell, a representative of the apartment complex, Queensboro Corporation, talked for 10 minutes about the advantages of living in the suburbs. Blackwell talked about the apartments without mentioning anything about the rental rates. He only mentioned the Queensboro Corporation once by name. Then, a whole new industry exploded (announcers, jingles, account executives, technicians) when the door opened for radio commercials. Before PhotoSource International pioneered the first photographer marketletter, the PhotoLetter, in 1976, there was no marketletter notifying photographers of the photo needs of photo editors. Originally sent by postal mail to photographer subscribers, today that marketletter industry has blossomed, improved, and has catapulted to speedy electronic delivery. It may seem daunting to you, to start building a stock photo collection and finding photobuyers who need images that match your photography interest areas. Welcome to the task! You will find your markets. They have been waiting for you. The challenge can be daunting, but it’s deeply rewarding to see your work published nationally and internationally. Join the ranks of entrepreneurs who have built new pathways to success in their chosen stock photography interest areas! – - – - – - — – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -
As an editorial stock photographer you are going to find much more enjoyment when you are photographing subject matter that you like to take. Learn more about how to sell those pictures at PhotoSource International and the PhotoSourceBANK, Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. E-mail: firstname.lastname@example.org; Fax: 715 248-3800; phone: 800 624-0266;www.photosource.com
LOOKING FOR COVER PHOTOS ? – Jessica Grey: “As self-publishers we all have heard how important covers are. And as readers we know it’s true. covers are extremely important – they can help create a brand not just for a series but for an author. As much as we’d like to say “don’t judge a book by its cover,” we do. I want to talk about planning for your image search as well as the image search itself. Here are my Top Eight Rules for Image Searching. http://indiejane.org/2013/05/how-to-look-for-stock-photos/ TAKEAWAY: Allow me to add another number to your fine list. If your book or magazine project centers on a contemporary or historical event, or a geographical area, consumers expect accuracy. I’ll put a plug in for the PhotoSourceBANK. Our members each have entered 6,000 keyword phrases describing (text) their personal photo bank of images. There’s no charge to photobuyers to search and find a photographer with the picture they need. –RE
PROTECT YOUR CAREER — Traps That Many Aspiring Photographers Get Caught In. Jamiya Wilson: “ The list of potential pitfalls is extensive, but some traps are quite common. I’ve been working full-time as a professional for over seven years. I learned the hard way. You don’t have to! These are the traps that you must avoid. http://www.thephoblographer.com/2013/05/14/traps-that-many-aspiring-photographers-get-caught-in-part-ii/
HOW THEY DID IT — How To Launch Your Photo Career: Best Resources and Tips – PDN: “We recently interviewed past PDN’s 30 photographers about the financial steps – and missteps—they took when they launched their freelance careers. We asked past PDN’s 30 photographers to share the resources they turned to for help when they started out in photography, as well as the best tips they received along the way. http://www.pdnonline.com/features/How-To-Launch-Your-P-8186.shtml
PEEPING ARNiee: When Photography Imitates Voyeurism. Kathy Ryan: “’The Neighbors,’ an exhibition now at the Julie Saul Gallery in Chelsea, is, as you may have read, angering many residents of a certain TriBeCa building. Arne Svenson’s photographs, which he shot using a telephoto lens from inside his own apartment across the street, capture people at home through their windows. SOURCE: http://6thfloor.blogs.nytimes.com/2013/05/23/when-photography-imitates-voyeurism/ TAKEAWAY: We are all vulnerable to this new form of paparazzism PHOTO: Arne Svenson
BIGGER & MAYBE BETTER — Flickr gets revamp — with 1 TB of photo storage free — and Yahoo gets new NYC office. Laura Hazaerd Owen: “More news from Yahoo: Tumblr’s employees, however, will remain at their current office.” SOURCE: http://gigaom.com/2013/05/20/flickr-gets-revamp-with-1-tb-of-storage-space-free-and-yahoo-gets-new-nyc-office/
AWESOME AGAIN…? — Forget Tumblr: Yahoo! Has Big Plans for Flickr – Meghan Ahearn: “Like most of the media world, I assumed Yahoo! press event in New York City’s Times Square would be about the company’s purchase of the blogging site Tumblr. Imagine my surprise when it was actually an announcement about the redesign of the photo-sharing site Flickr, which Yahoo! purchased in 2005. ” SOURCE: http://pdnpulse.com/2013/05/forget-tumblr-yahoo-has-big-plans-for-flickr.html
TOO SKINNY! — New York Times Fashion Spread Sparks Discussion on Photo Editing – Tim Barribeau: “The New York Times, being a newspaper of good repute, has always had a very strict policy on image editing. All but the most basic changes are not allowed. But a recent discussion over a fashion shoot has prompted some serious discussion about if this applies to all branches of the New York Times or just the journalistic side. http://www.popphoto.com/news/2013/05/new-york-times-fashion-spread-sparks-discussion-photo-editing
You can get a free Photographer’s Market directory if you sign up for our
service during our Memorial Day Sale, May 24th.
Has “flattened out” the Stock Photo World.
Now that photographers have Google et al on their side, it’s an easy process for a photobuyer to find them, if a photographer keywords their photos and places them wisely. Photobuyers can use their researching skills and locate a picture that just a decade ago would have been nearly impossible to find — let alone purchase — in a workable amount of time. If you review publications from the last century, you’ll notice photobuyers leaned toward making-do with easy-to- locate pictures or cartoons (generic) that they slapped in the layout, allowing them to move on to the next project. Today’s sophisticated reader expects more. The search engines today, based on search of text descriptions of images, provide avenues for researchers to find more specific pictures; “best” pictures instead of second-best.
The result: happy researchers and happy photobuyers. Check out www.photosource.com/bank and you’ll see how photographers are getting aboard this ‘text-centric’ way of providing images to stock buyers. With the advent of digital image technology, “editorial stock photography” needs still haven’t changed from the days of transparencies. What has changed for the editorial stock photographer, is the delivery of pictures (speedy!), the absence of worries about losing a transparency (legal issues!), and a work flow that allows a photographer to make production decisions (control!).
Most editorial buyers are now looking for highly specific pictures. These images make their productions, periodicals, magazine articles, textbooks, more unique and more appealing to their readers. If a photo researcher can find an image that is not generic (i.e. not general content that anyone could use), and that specifically matches the writing content of the production project, they are successful at their job. Researchers are recognizing the value of text-centric Internet searching. Any photographer these days who has a deep selection of images in a specific category, is a very important resource to a target number of photobuyers whose “publishing themes” focus on that category. These buyers’ monthly budgets for photography can range from $20,000 per month to $90,000 per month and more. Editorial stock photographers will find a home in today’s editorial stock photography field if they use the leverage of the Internet, enabling them to photograph subject areas of their choosing, and match their subject areas with the subject focus of specific publishing houses and magazines. – - – - – - — – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -
As an editorial stock photographer you are going to find much more enjoyment when you are photographing subject matter that you like to take. Learn more about how to sell those pictures at PhotoSource International and the PhotoSourceBANK, Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. E-mail: email@example.com; Fax: 715 248-3800; phone: 800 624-0266; www.photosource.com
Jim Wilson (Art Dept) Wildlife in North Carolina Magazine firstname.lastname@example.org
Greg Jenkins (Art Dept) Wildlife in North Carolina Magazine email@example.com
”NO PHOTOS!” — Some Airlines Saying to Onboard Photography – Eric Calouro:. “Some of these picture-worthy events take place on everyday flights. A report published Wednesday on NPR makes the observation that more and more carriers are saying ‘no’ to certain types of on board photography. In fact, many airlines have published rules banning photography, unless it’s personal. http://petapixel.com/2013/05/16/some-airlines-saying-no-to-on-board-photography